Marketing Spotlight
4 Basic Steps to Creating an Unforgettable Tagline
What’s in a tagline? Get it right, and you instantly create a desired, memorable brand and image in people’s mind… Read More
Top Marketing Stories
The 60-Second Guide to Permission Marketing
In just 60 seconds, we’ll get you started on laying the groundwork for a sound permission marketing strategy.
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6 Tips for Improving Your Online Storefront to Boost Sales
Six tips from international online suppliers that will help you maximize the marketing of your online storefront… Read More
5 Ways to Use Twitter, Even if You Don’t Actually Tweet
Here are the top five Twitter benefits for local business owners who don’t plan to actively tweet… Read More
9 Tips for Creating Calls to Action That Work
If your marketing message isn’t converting, chance are you have a weak call to action. Use these nine tips to help strengthen your message… Read More
Infographic: The Ingredients of Tasty SEO
When it comes to helping people find your business via search engines, use the ingredients in this infographic and you’ll have a recipe for success… Read More
Top 10 Ways to Use Pinterest for Business
Taken from her new book The Ultimate Guide to Pinterest for Business, Karen Leland offers these top tactics for achieving maximum performance in business on Pinterest…. Read More
6 Killer Ways To Do Market Research on the Cheap
There are many different ways to get business and market research done these days that won’t break the bank. Here are your best bets… Read More
The 60-Second Guide to Creating a Marketing Plan
In just 60 seconds, you will learn the whys and hows of creating a marketing plan… Read More
Brainstorming Doesn’t Work!
Get ready to be challenged regarding some of the notions that most of us accept as successful best practices—the effectiveness of brainstorming… Read More
Video: Branding in the Social Media Age
With the prevalence of social media companies are losing their control of their customers and their employees. Is this a good thing… Read More
13 Ways to Increase Sales With Product Search Marketing
Considering adding your products to a comparison search engine like Google Shopping? Here are 13 tips to help make your product search marketing a success… Read More
10 Ways to Perfect Your Online Pitch
Getting found online plays a crucial role in generating more local business. Help your company to be found first by customers searching online with these tips… Read More
Tips for Creating Your Unique Selling Proposition
What makes your business unique? Use these tips to help determine your unique selling proposition?… Read More
What to Tweet Tips for the Self-Employed
Everyone knows that they can probably benefit from Twitter, but not many quite understand the how. Get a heads up with these Twitter tips perfect for the self-employed… Read More
6 Reasons Why You Should Consider Adding Infographics to Your Marketing Arsenal
People are becoming more and more used to digesting visually-oriented information. Can you take advantage of this trend to help to your marketing efforts… Read More
3 Steps to Creating Your Personal Brand
Create that exceptional brand for yourself and/or your business using these three steps… Read More
Top 5 Reasons to Consider Social Entrepreneurship
If you’re not sure if social entrepreneurship would be beneficial to your company, consider these top five reasons for implementing a social platform into your business plan… Read More
Social Media & Your Brand: The Good, Bad and Ugly
Learn how your business can proactively leverage social media for more effective branding… Read More
The Great Outbrain Challenge, Part 2
Does Outbrain really work for helping you get more traffic to your site? Take a look at the results of our Outbrain Challenge to find out… Read More
6 Tips to Help Companies Manage A Crisis (And Still Keep Customers)
You never know when the unexpected might happen. Here are a few strategies to keep in mind that could help you turn a crisis into a positive situation… Read More
Old School Marketing Tactics That Still Work
While new marketing tactics are always great to test out, sometimes tried and true methods can still deliver great results. Here are a few old school marketing ideas that are worth a second look… Read More
LinkedIn Dos and Don’ts
Not sure how to leverage this platform? Here are some tips about what to include and what not to include on your LinkedIn profile…. Read More
The “5 Guys” Fries Trick That Will Blow Your Mind (And Sales!)
5 Guys does such an amazing thing, such a cool little business trick, that I didn’t catch on until I really thought about it recently…. Read More
10 Valentine’s Day Marketing Tips
Valentine’s is just around the corner! Use these ten tips to help generate some extra revenue and secure new customers… Read More
5 Things This Year’s Super Bowl Can Teach You About Marketing
The Super Bowl offers quite a few marketing lessons that can help you improve your own business. Take a look at these five key lessons… Read More
The Art of Crafting the Perfect Tweet
Learn how to make your tweets stand out from the 175 million tweets being posted every day with these tips…. Read More
The Basics of Inbound Marketing
A general shift in marketing has led to a new trend that is more consumer-focused. Learn the basics of inbound marketing with this informative guide… Read More
5 Ways to Make the Most Out of Social Media for PR
Looking to make the most out of your social media efforts? Consider these five ways to make an impact… Read More
5 Simple Tactics for Better Online Marketing
Start the year with a commitment to growing your marketing know-how with these five tips that will help you sharpen your online marketing focus… Read More
6 Steps to Creating a Great Do-It-Yourself Brochure
Ready create a brochure that hooks your customer, gets them excited, and gets them invested in your product? Here are six DIY steps… Read More
7 No-Fail Ways to Generate Great Word of Mouth
Need to generate a little more buzz for your business? Here are seven steps to getting your word of mouth effort underway… Read More
Top 5 Holiday E-commerce & Shipping Tips and Tricks
Shipping tips and tricks for e-commerce companies that will help convert your visitors into buyers during the holiday season… Read More
5 Tips for Designing Holiday Marketing Promotions That Work
To help give you that extra boost of success, here are some tips on how to design your holiday marketing promotions to get results… Read More
10 Low-Cost Marketing Tactics You May Have Overlooked
Ready to expand your marketing efforts? Give one of these ten low-cost, often overlooked tactics a try… Read More
The Great Outbrain Challenge!
I challenged the folks at Outbrain to see if what they do can help the typical small business, and to their credit, they loved the idea… Read More
The Seven Habits of Highly Effective Businesses
In a recent small business study, seven key factors emerged from the results that help us to understand why some SMBs are succeeding while others continue to struggle. Take a look at the findings here… Read More
Infographic: Holiday Shopping Trends
Need some inside intelligence into the minds of holiday shoppers? Take a look at this infographic that explores, not only how businesses marketed their holiday promotions, but how the the customers responded!… Read More
Infographic: US Holiday Shopping Trends
As the holiday seasons gets into full-swing, businesses need to be prepared to capitalize. Take a look at these holiday shopping trends… Read More
Build Your Business With A Task A Day
With a little bit of effort each day, you can feel reassured that you are not only working for your business, but you’re also working on your business. To get you started here are five things you can do every week that won’t take up too much of your time … Read More
Infographic: How Much Do Small Businesses Spend on Social Media?
Photo Credit: Tomislav Pinter / Shutterstock.com VerticalResponse, an email marketing company, took a survey of almost 500 of their small business customers. They asked them how much time and money they spent on social media. The goal was to discover …… Read More
Three Ways to Grow Your Social Media Following
Looking for better ways to leverage social media for your business? Use these tips to help grow your following and get a return on investment of your time and energy…. Read More
5 Ways to Use Craigslist to Get More Business
Need a cheap, easy, and very effective way to build your business we have one word for you? Check out these five ways to use Craigslist to help your marketing efforts… Read More
10 Small Business Tips & Tactics for Pinterest
Pinterest has started to catch the eye of many small business owners. And the reason is simple: It’s a great way to drive traffic to your website and create leads for your business…. Read More
Marketing Strategies: Is Newspaper Advertising Dead?
With web advertising continuing to grow, should a business continue to use newspapers as a part of their advertising mix? Take a look at the pros and cons… Read More
SEO (Search Engine Optimization) Basics for the Beginning Blogger
Looking for lots and lots of clicks on your website? Sure you are, so learn the ins and outs of search engine optimization… Read More
How a Great Name Can Make Your Self-Employed Business a Success
What is the value of having a great name for your product or business? Find out how to distinguish what you do from the competition by virtue of your name…. Read More
4 Unconventional Reasons Why Print Ads Still Rock
You must advertise online, right? Wrong. These days advertising in print makes you a big fish in a small pond, among other benefits… Read More
Turbocharge Your Marketing
One thing is for sure when you run your own business: if you want to take business to the next level, you have to crank up your marketing. Find out how…. Read More
What Does Google Say About You?
What happens when you Google yourself and the results fail to mesh with the truth? Here are some simple guidelines to protect your online reputation,… Read More
What Stand-Up Comedians Can Teach Us About Making Great Presentations
The self-employed are always pitching their ideas and trying to get more business. How can you make a great sales presentation? Here are some tips from the real pros… Read More
6 Ways to Grow Your Freelance Business, Now
There are many ways to grow your business without breaking the bank. All it takes is some creativity and follow-through…. Read More
Small Business Advertising: Be Serious Or Be Funny?
Regardless of what your freelance business offers, advertising is necessary. So should you go serious or funny? The answer is no laughing matter… Read More
3 Quick and Easy Ways To Market Your Business
If your freelance businesses can’t seem to sustain consistent growth over a long period of time, then it’s time to try some new tricks. Here are three easy ones…. Read More
The 4 Most Important Rules of Word of Mouth Marketing
When you focus on earning the respect and recommendation of customers, they’ll do your advertising for you, for free, forever. Here’s how… Read More
GUIDE: How to Make Your New Facebook Brand Page STAND OUT
Learn how to make your new Facebook brand page stand out from the crowd… Read More
SELF-EMPLOYED SUCCESS STRATEGY: Create a Mastermind Group
When you are self-employed you often don’t have a team with whom to bounce off ideas. Creating a mastermind group can help you tap the power of a group… Read More
VIDEO: Headed Towards Mt. Brandtastic!
When you own your own business, is it good enough to have a fine brand? No! You can’t just be good, you can’t even settle for being great, you have to be brandtastic!… Read More
Social Media for Beginners
If you are self-employed and you still have not jumped on the social media bandwagon, fear not. Here’s how to get started… Read More
Going Global Has Never Been Easier for the Self-Employed, Part 2
Ever wondered how you might take your self-employed business global? Learn how to take your products or services into a foreign market…. Read More
Going Global Has Never Been Easier for the Self-Employed
Ever wondered how you might take your self-employed business global? The first thing to know is that … Read More
5 Lessons from Nike for the Self-Employed
How did Nike go from small to huge?… Read More
For Serious Business Results, Bring on the Funny
Ever seen an advertising campaign that was “funny,” and wondered how it was working? Learn about the importance of being funny in advertising…. Read More
How to Keep Customers Coming Back Again and Again
Why is it some businesses have the most loyal of customers while others don’t? Wonder how it’s done? The key is… Read More
The Secret to Selling to Gen X and Gen Y
How can you get your business in front of Generation X and Gen Y, especially when they’re a hard-to-reach demographic?… Read More
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