Marketing Spotlight

business email marketing content on mobile background

5 Ways to Create More Touchpoints with Email

By: Vertical Response (Published on 06/30/2015)

Instead of letting customers just reside on your email list, here’s how you can incentivize them to visit places where they will get a fuller understanding of your business or organization. 

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Top Marketing Stories


5 Unconventional Ways to Create Videos That Engage Facebook Fans

By: Vertical Response (Published on 06/24/2015)

Facebook videos can provide a big boost to your brand. If you’re on the fence about adding video to your marketing toolbox, here are some pros and cons you should consider, as well as an easy to follow guide on how you can use videos to market your content on your Facebook page. 

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Success Ladder

Which Online Advertising Platform is Best for Your Small Business?

By: James Wilson (Published on 06/22/2015)

Here’s how to tell which advertising platforms are the best for your needs 

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3 Expert Tips For Promoting Your New Product via Email

By: Vertical Response (Published on 06/22/2015)

You’ve worked hard to create or find a great product, and now it’s time for your customers to reap the benefits. But because you’re unveiling something new and possibly unfamiliar, it’s important to keep messaging clear, concise and helpful. 

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What ‘Jurassic World’ Teaches About Marketing

By: Vertical Response (Published on 06/16/2015)

Valuable marketing lessons from summer box office hit, ‘Jurassic World’. 

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FAIRFAX, CA - DECEMBER 18:  The Instagram logo is displayed on an Apple iPhone on December 18, 2012 in Fairfax, California.  Users of the popular photo-sharing app Instagram are angered over language in Instagram's new terms of service that states that a business may use any of the users photographs in advertising without compensation to the user. The policy is set to go into effect on January 16, 2013. (Photo by Justin Sullivan/Getty Images)

How To Leverage The Power of Instagram to Market New Products

By: Vertical Response (Published on 06/15/2015)

When it comes to spotlighting a new product, few social media platforms are more visually stimulating than Instagram, making it an ideal place to showcase your latest arrivals. 

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Success in 2013

The 5 Key Steps to Getting Publicity for Your Business

By: Joey Amato (Published on 06/10/2015)

Want some of that all-important PR? Here’s how to get attention 

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Writing Tweets

The Art of Crafting the Perfect Tweet

By: Jennifer Good (Published on 06/03/2015)

Learn how to make your tweets stand out from the 175 million tweets being posted every day with these tips. 

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The One SEO Mistake You Don’t Know You’re Making

By: Bob Narindra (Published on 05/27/2015)

Are you actively using search engine optimization techniques to help get traffic to your website? Make sure you’re not making this big mistake 

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email marketing tips

5 Tips To Improve Your Email Marketing

By: Matthew Anderson (Published on 05/20/2015)

If your email marketing is underperforming, or if you don’t even know where to begin, take a look at these tips 

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Upset Customers

8 Ways to Handle Customer Complaints

By: SCORE (Published on 05/11/2015)

In today’s business landscape a mishandled issue can become a nightmare PR problem. Here are eight ways to effectively handle customer complaints 

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Email Open Rate

3 Tips to Wake up Non-Responders & Boost Email Open Rates

By: Vertical Response (Published on 05/11/2015)

Figuring out what makes your subscribers tick can be a head-scratcher. Why does one email marketing campaign perform well, while another perfectly good one seems to fall flat? 

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The 5 Essential Metrics to Track Social Media Success

By: John Hingley (Published on 05/08/2015)

Here’s a roundup of some of the more important metrics that a business should track to know if their social media marketing efforts are working for them. 

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10 Easy Ways To Boost Your Website Traffic

By: Vertical Response (Published on 05/07/2015)

Every business needs a website to survive, but is your website getting as many visitors as you’d like? 

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Making Money While You Sleep

By: Steve Strauss (Published on 04/28/2015)

Want to make money while you sleep? Here’s the secret 

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podcast marketing

Infographic: Marketing – It Doesn’t Cost, It Pays!

By: Team TSE (Published on 04/23/2015)

Think marketing costs your small business money? Think again 

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50 low budget marketing tips

50 Low-Budget Online Marketing Ideas Anyone Can Do

By: Jennifer Good (Published on 04/17/2015)

Marketing – especially on a low budget – can be extremely challenging. To help give you a hand, here 50 low-budget marketing tips anyone can do! 

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5 mobile marketing tips

5 Ways to Embrace Mobile Marketing for Your Small Business

By: SCORE (Published on 04/10/2015)

Ready to take your marketing mobile? Here are some benefits, tips and advice on joining mobile marketing with social media 

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What Stand-Up Comedians Can Teach Us About Making Great Presentations

By: Team TSE (Published on 04/09/2015)

The self-employed are always pitching their ideas and trying to get more business. How can you make a great sales presentation? Here are some tips from the real pros 

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5 Ways To Efficiently Promote Your Retail Business On A Budget

By: Vertical Response (Published on 04/06/2015)

Here are 5 effective ways to promote your retail business on a budget. 

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love customers

4 Ways to Make Customers Fall In Love With You All Over Again

By: Steve Strauss (Published on 04/03/2015)

Here are four ways to spring clean your relationships and make your customers fall in love with you all over again

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grow social media

Three Super Simple Ways to Grow Your Social Media Following

By: Jennifer Good (Published on 04/02/2015)

Looking for better ways to leverage social media for your business? Use these tips to help grow your following and get a return on investment of your time and energy. 

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The Very, Very Worst Business Decision in the History of Bad Business Decisions

By: Steve Strauss (Published on 04/01/2015)

the worst business decision, ever 

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How Do I Create a Personal Brand?

By: Team TSE (Published on 03/31/2015)

Creating a great impression that people remember is only part of creating a personal brand 

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Young adults working together at a business meeting in a casual office setting.

How to Create a Mastermind Group

By: Team TSE (Published on 03/25/2015)

When you are self-employed you often don’t have a team with whom to bounce off ideas. Creating a mastermind group can help you tap the power of a group 

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How to Build a Killer Sales Attitude, Especially When You Feel Like Quitting

By: Dr. Alan Zimmerman (Published on 03/24/2015)

Sales is not always easy, but check out these great ideas for keeping going – especially when you don’t feel like it 

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3 Steps to Creating Your Personal Brand

By: Steve Strauss (Published on 03/20/2015)

Create that exceptional brand for yourself and/or your business using these three steps 

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Holiday eCommerce Shipping Tips

Turn Basic Shipping into a Marketing Bonanza!

By: Steve Strauss (Published on 03/13/2015)

Turn Your Shipping into a Marketing Bonanza! 

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11 Words & Phrases to Avoid Using on Social Media and What to Say Instead

By: Vertical Response (Published on 03/06/2015)

Coming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. To help you avoid common clichés, we’ve put together a list of words to avoid using, (some of which can actually repel customers), and potential replacements. 

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generate word of mouth

7 No-Fail Ways to Generate Great Word of Mouth

By: SCORE (Published on 02/23/2015)

Need to generate a little more buzz for your business? Here are seven steps to getting your word of mouth effort underway 

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The Greatest Marketing Secret In The World

By: Steve Strauss (Published on 02/17/2015)

So, did the marketing secret make Joe $100,000? No, he actually made . . .  

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Social Media

The Only Four Things You Need to Know About Social Media

By: Team TSE (Published on 02/17/2015)

If you’re looking for some practical, no-fail tips for social media, consider these four essential rules 

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Cheap Market Research

Market Research in 5 Easy Questions

By: Steve Strauss (Published on 02/11/2015)

Market research is vital, and it doesn’t have to be complicated. Here is market research made easy! 

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successful people

Infographic: The Best Quotes Ever on Success

By: Team TSE (Published on 02/06/2015)

The best quotes ever on success! 

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Steve on MSNBC

Catch Steve Strauss on MSNBC

By: Steve Strauss (Published on 02/03/2015)

Catch Steve Strauss’ latest appearance on MSNBC Your Business 

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branding business

QUICK VIDEO: How to Create a Kick-Butt Small Biz Brand

By: Steve Strauss (Published on 01/28/2015)

Learn how to create a rockin’ brand in less than 2 minutes! 

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How To Create a Relationship With The Influencers In Your Arena

By: Dawn Ellis (Published on 01/26/2015)

Here are three steps to creating relationships with influencers and succeed at being a social success 

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press release tips

How to Write a Press Release That Gets Picked Up

By: Mickie Kennedy (Published on 01/23/2015)

Once you un-train yourself to focus on keywords, you’re going to find today’s press release landscape easier, not harder.  

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4 Ways Your Audience Can Provide Content Ideas

By: Vertical Response (Published on 01/22/2015)

Here are four easy ways to tap into your audience for content inspiration. 

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What To Do About Negative Reviews

By: Steve Strauss (Published on 01/09/2015)

My youngest daughter is headed off to college soon and as a graduation present, my wife and I wanted to get her a nice used car. We all looked around quite a bit and finally found what we thought was … 

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power of branding

PODCAST: You Gotta Be Brandtastic!

By: Greg Nibler (Published on 12/19/2014)

Steve interviews Owen Shapiro, co-author of Brand Shift: The Future of Brands and Marketing. Owen has worked with such iconic brands as Staples, PetSmart, & Sports Authority 

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holiday marketing tips

7 Super Easy Things To Increase e-Sales This Holiday Season

By: SCORE (Published on 12/12/2014)

Boost holiday sales with these easy tips 

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free business promotion

15 Ways to Promote Your Business for Free

By: Matthew Anderson (Published on 12/11/2014)

As a business owner it’s important to make sure you’re getting all the free promotion that you can. Not sure where to start? Try some of these ideas 

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holiday marketing tips

5 Ways to Increase Profits During the Holidays

By: Matthew Anderson (Published on 12/06/2014)

Prepare for this time of the year in a way that will both provide the best experience for your customers and also get you extra sales 

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Clickbait Can Hook Readers…But Is It Worth It?

By: Vertical Response (Published on 12/03/2014)

You read an intriguing headline; it has you on the edge of your seat, and “you’ll never believe what comes next!” … You have to click to read more, and oftentimes, the content just doesn’t quite live up to the … 

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The Brand Called Me

By: Nick Williams (Published on 11/29/2014)

3 steps to creating a powerful personal brand 

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5 Terrific Tips for Stellar Holiday Service on Social Media

By: Vertical Response (Published on 11/26/2014)

Social media has been a game changer for the holiday shopping season. Once upon a time, gift inspiration came from catalogs, and customer inquiries were handled in-store or on the phone. Now, more and more customers are turning to social … 

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Will This Year Be Merry & Bright? ​Your ​2014 ​Holiday ​S​eason ​F​orecast

By: Vertical Response (Published on 11/19/2014)

Every year, projected holiday sales and trends give businesses important insight into what they may expect, prepare for, focus on, or improve for a successful holiday season. This year, forecasts vary as the National Retail Federation (NRF) has high hopes, … 

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holiday marketing trends

Holiday Selling Secret: Have Something Different to Say

By: Team TSE (Published on 11/18/2014)

Yes, there is ample opportunity that abounds right now, but with that, there is equally ample competition trying to snag those holiday dollars. 

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Inbound Marketing

Online Marketing Trends That Will Dominate in 2015

By: Joshua Uebergang (Published on 11/13/2014)

Here are the top online marketing trends coming down the pike 

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How to Build Your Social Media Audience from the Ground Up

By: Vertical Response (Published on 11/12/2014)

Like a talented musician playing music to an empty room, you need to attract an audience if you want to be heard. The same goes for social media – You have to grow and engage an audience in order for … 

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Ask an Expert: What is Your Secret Sauce?

By: Steve Strauss (Published on 11/11/2014)

Don’t play on someone else’s turf of location or lowest price or whatever. Play the game on your home field. Think about what it is that you do that is different and better 

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10 minute marketing

20 Marketing Tasks You Can Do in 10 Minutes or Less

By: Matthew Anderson (Published on 11/10/2014)

If you can spare as little as ten minutes a day, you can manage to squeeze in at least one of these marketing task that will help keep your company moving forward 

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podcast marketing

Getting Your Search Engine Marketing Ready for the Holidays

By: Vertical Response (Published on 11/06/2014)

If you haven’t already started planning for the holidays, it’s time to kick your search engine marketing campaigns into gear  

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3 Great Ways to Rock a Trade Show

By: Vertical Response (Published on 10/30/2014)

Here are three great ways you and your business can break through the noise at any trade show  

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business strategy

5 Creative Marketing Strategies That Will Inspire You

By: Rocket Lawyer (Published on 10/23/2014)

Here’s just a handful of creative marketing campaigns that’ll inspire you to think out of the box. 

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The Dos and Don’ts of Review Sites

By: Vertical Response (Published on 10/23/2014)

As a small business, review sites give you a greater online presence. Here are some dos and don’ts you should abide by when it comes to review sites. 

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small business social media marketing

Social Media Marketing for Beginners

By: Team TSE (Published on 10/20/2014)

How do you get started with social media for your small business? It’s not that hard. The main thing to remember  

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The Top 20 Magic Marketing Words That Compel or Repel

By: Vertical Response (Published on 10/17/2014)

Words have power. We all know that. So which marketing words encourage subscribers to act, customers to buy, or donors to give? Here are the top 20  

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Want New Clients? It’s All About The First Impression

By: Jacqueline Whitmore (Published on 10/15/2014)

It’s true – you don’t get a second chance to make a great first impression 

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Top 5 SEO Mistakes of The Self-Employed

By: Vertical Response (Published on 10/08/2014)

Are you making these SEO, search engine optimization, SEO, SEO, search engine optimization, SEO mistakes – like keyword stuffing?? 

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How the iPhone 6 Will Change Your Mobile Marketing

By: Vertical Response (Published on 10/03/2014)

With bigger screens and millions of new iPhone 6 users, comes bigger opportunities  

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7 Super Shoestring Marketing Ideas for The Self-Employed

By: Joe Robinson (Published on 09/30/2014)

Here are 7 great ways to get your message out there using shoestring marketing 

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from inmate to entrepreneur

Are You Making These “Epic” Content Crimes?

By: Vertical Response (Published on 09/24/2014)

We’ve all done it. In an effort to craft a quick email or post, we commit a word crime 

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podcast know your market

QUICK VIDEO: Understanding Your Target Market

By: Steve Strauss (Published on 09/22/2014)

Who is your market? Let’s find out! 

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busy restaurant scene

How to Keep Customers Coming Back Again and Again

By: Steve Strauss (Published on 09/21/2014)

Why is it some businesses have the most loyal of customers while others don’t? Wonder how it’s done? The key is 

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How to Create a Rockin’ Loyalty Program

By: Keith Cawley (Published on 09/04/2014)

Starbucks says that their loyalty program boosted profit by 26 percent. You can do it too! 

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overlooked marketing tactics

10 Low-Cost Marketing Tactics You May Have Overlooked

By: Steve Strauss (Published on 09/03/2014)

Ready to expand your marketing efforts? Give one of these ten low-cost, often overlooked tactics a try 

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7 Local Business Listings You Should Be Using Right Now.

By: Vertical Response (Published on 08/27/2014)

Want more business? Google isn’t the only game in town! 

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Create a Killer Subject Line that Compels Action

By: Vertical Response (Published on 08/21/2014)

It is just about the most important part of your email. Find out why most subject lines fail, and how to create one that gets your email read. 

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SEO (Search Engine Optimization) Basics for the Beginning Blogger

By: Yasir Khan (Published on 08/18/2014)

Looking for lots and lots of clicks on your website? Sure you are, so learn the ins and outs of search engine optimization 

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5 Keys to Blogging

6 Topics to Keep Your Blog Inspired – and Inspiring!

By: Mark Satterfield (Published on 08/18/2014)

Blogging is a great way to attract prospective customers. But the last thing you want is have visitors see that the most recent post is six months old. 

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bad customer service

5 Smart Ways To Use Social Media For Customer Service

By: Vertical Response (Published on 08/13/2014)

Social media isn’t just for socializing anymore. It should also be a powerful weapon in your customer service toolkit. 

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email marketing tips

4 Reasons Why E-Mail Marketing is Vital for Every Small Business

By: Vertical Response (Published on 08/06/2014)

Think e-mail marketing isn’t for your business? Think again. It’s an incredibly powerful tool in your marketing arsenal 

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share content

Content Marketing Made Easy for the Self-Employed

By: Chris Brown (Published on 08/05/2014)

If you’re already wearing multiple hats, taking on yet another role — content marketing manager — might seem impossible, but it’s not.  

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marketing with craigslist

The Super Duper, Easy-As-Pie Guide to Shoestring Marketing

By: Team TSE (Published on 08/01/2014)

Find out how much you can do for so little! 

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Why Your Business Card Is A Flop

By: Debbie Allen (Published on 07/25/2014)

Why your business card is all wrong 

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Startup Mistakes

5 Common E-Marketing Mistakes Small Businesses Make

By: Rahul Razdan (Published on 07/22/2014)

Marketing mistakes are easily made when running a small business, but they can also be easily avoided or remedied 

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4 Ways To Explode Your Email List

By: Steve Strauss (Published on 07/21/2014)

Want to Explode Your Email List? Here’s how 

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Our Epic Q and A On Creating A Killer E-Newsletter

By: Team TSE (Published on 07/10/2014)

Find out how to create a killer e-newsletter from the pros at Vertical Response! 

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Repurposing Content

10 Super Creative Ways to Come Up With Blog Content

By: Alex Juel (Published on 07/01/2014)

Here are 10 ways to come up with interesting content that will help make your blog stand out 

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manage time apps

5 Secrets to Reclaiming Your Time

By: Edward G. Brown (Published on 06/27/2014)

If you don’t control your time, you don’t control your life. Here’s how to get it back 

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Our Epic Q and A on How to Best Market Your Small Business

By: Team TSE (Published on 06/09/2014)

Find out what the Chief Marketing Officer of the American Marketing Association suggests you do to market your small business 

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4 Steps to Writing Killer Website Copy

By: Laura Brown (Published on 06/03/2014)

Mediocre copy rules the Web, but it’s mediocre! Discover the simple secret to creating killer copy 

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6 Tips to Help Companies Manage A Crisis (And Still Keep Customers)

By: Brad Smith (Published on 05/14/2014)

You never know when the unexpected might happen. Here are a few strategies to keep in mind that could help you turn a crisis into a positive situation 

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Our Epic Q and A with Seth Godin

By: Steve Strauss (Published on 05/14/2014)

Just in time for Small Business Week, we sit down with New York Times Bestselling author and master marketer, Seth Godin 

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Should I Tweet?

By: Steve Strauss (Published on 05/02/2014)

Should you tweet? The answer is . . . 

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Getting Publicity for Your Small Business

By: Lyuba Ellingson (Published on 04/29/2014)

How do you get publicity for your small business? Check out the free guide! 

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mobile phones

The Ultimate Mobile Marketing Primer for Small Business

By: Steve Strauss (Published on 04/10/2014)

Welcome to The Ultimate Mobile Marketing Primer for Small Business 

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bad customer service

Do You Really Know What Business You Are In?

By: Steve Strauss (Published on 04/02/2014)

I have a question for you, for all of us really: Do you know what business you are in? Yes, I know what you are thinking – what kind of dopey question is that? Of course you know what business … 

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twitter eight

How Brands are Leveraging Twitter [Infographic]

By: Team TSE (Published on 03/21/2014)

Did you know that today is Twitter’s 8th anniversary? Hard to believe that we’ve been sharing our lives 140 characters at a time for that long. Twitter has certainly become a social media powerhouse, but according to a recent survey, … 

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social media roadmap

5 Steps to Creating A Successful Social Media Roadmap

By: SCORE (Published on 03/13/2014)

Here are a few tips to help you create your own roadmap for your social media endeavors 

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biz more visible

5 Ways to Make Your Business More Visible

By: Barbara Winter (Published on 03/10/2014)

Five tips for helping reporters and interviewers discover what makes you and your company newsworthy 

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online reputation tips

8 Ways to Build Your Business Reputation

By: SCORE (Published on 03/05/2014)

Your online reputation is an extension of your reputation in the real world. Here are eight ways to build a strong image online and offline 

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What Makes For a Great Tagline or Slogan?

By: Steve Strauss (Published on 02/27/2014)

Whether your business is large or small, a great tagline or slogan can be the start of a winning marketing campaign. Find out why 

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The 4 Most Important Rules of Word of Mouth Marketing

By: Andy Sernovitz (Published on 02/22/2014)

When you focus on earning the respect and recommendation of customers, they’ll do your advertising for you, for free, forever. Here’s how 

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social media fears

Getting Past Your Social Media Anxiety [Infographic]

By: Team TSE (Published on 02/15/2014)

Not sure where to start with social media for your business? The following infographic goes over some of the most common social media fears and how to get over them 

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4 Marketing Lessons This Year’s Super Bowl Taught Us

By: Matthew Anderson (Published on 02/03/2014)

Big events give us a glimpse at some big marketing strategies that just might work for your business. Here are a few tactics you might want to try 

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branding business

Two No-Fail Tactics To Instantly Brand Your Business

By: Steve Strauss (Published on 01/29/2014)

How do you go about branding your business, especially if you’ve been around for a while? Try these two tactics 

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bad online reviews

6 Must-Follow Rules for Handling Bad Online Reviews

By: SCORE (Published on 01/20/2014)

Bad reviews are inevitable, but how should you deal with them? Here are the six must-follow rules you should employ for responding to negative online reviews 

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local biz marketing

10 Strategies for Successful Local Online Marketing

By: SCORE (Published on 01/17/2014)

Consumers seeking a local business or service provider search and choose differently depending on the product or service they need. Here’s what you need to know to reach them 

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pinterest for small business

10 Small Business Tips & Tactics for Pinterest

By: SCORE (Published on 01/03/2014)

Pinterest has started to catch the eye of many small business owners. And the reason is simple: It’s a great way to drive traffic to your website and create leads for your business. 

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8 Essentials of the Self-Employed E-Newsletter

By: Joy Gendusa (Published on 12/10/2013)

Turn regular brand exposure into more revenue for your business with these eight essential elements an email newsletter must include to be effective 

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12 days holiday marketing

12 Days of Awesome Resources for Holiday Marketing

By: Jennifer Good (Published on 12/02/2013)

Holiday marketing is an excellent way to bring in some extra sales to close out the year. These 12 resources will help you create the best results for your efforts 

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10 Ways To Say Thanks To Your Customers

By: Team TSE (Published on 11/25/2013)

In order to help you get into the spirit of the season, here are some ways you can show your thanks to your customers 

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mobile holiday shopping

Holiday Mobile Shopping Trends [Infographic]

By: Team TSE (Published on 11/23/2013)

How does mobile marketing fit into your marketing arsenal? If you’re not sure if it’s worth the effort, you might be surprised at some of the findings in this infographic 

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twitter following

5 Steps to Building A Loyal Twitter Following

By: Matthew Anderson (Published on 11/21/2013)

If you’re having trouble turning your “followers” into a “following,” you may want to check out these tips 

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holiday shopping infographic

Everything You Need to Know About Holiday Marketing [Infographic]

By: Team TSE (Published on 11/12/2013)

Did you know that the best days to offer discounts on jewelry are between December 15th and the 22nd? Learn more fun holiday shopping facts here 

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thought leader

5 Steps to Becoming A Recognized Thought Leader

By: Steve Strauss (Published on 10/28/2013)

Think you have the unique expertise to be considered a thought leader in your industry, but aren’t sure how to get the word out? Read on 

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4 Simple Ways to Engage Your Customers on Facebook

By: Miles Young (Published on 09/24/2013)

Are you using Facebook to its full potential? Here are four simple steps to help you interact with your customers and increase business 

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holiday marketing steps

The 3 Step Guide to Holiday Marketing

By: Jennifer Good (Published on 09/18/2013)

There are officially less than 100 days until Christmas. Is your business ready to take advantage of consumer spending during this time of year 

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customer service

The 80/20 Rule of Customer Service

By: Steve Strauss (Published on 09/16/2013)

As your business grows, the demands for your attention grows. So, what happens to the level of personal customer service you used to give?  

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mobile marketing tips

7 Ways to Use Mobile Marketing to Grow Your Business

By: Matthew Anderson (Published on 09/11/2013)

If you’re wondering how to harness the power of mobile to move your business forward, take a look at these ideas 

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social media

Using Social Media for Lead Generation

By: Matthew Anderson (Published on 09/04/2013)

A breakdown of how to generate more leads using each of the main social media platforms 

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How to Compete As A Small Business Today

By: Steve Strauss (Published on 09/04/2013)

How does the average small business compete? Here’s a strategy based off the book (and now movie), Moneyball 

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press release tips

Media Fever: Press Release Tips from the Pros

By: Barbara Winter (Published on 08/15/2013)

What really makes a press release stand out? Hear from journalists about what tactics will make you stand out from the crowd 

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social media strategy

5 Steps To Launching Your Social Media Presence

By: Team TSE (Published on 08/13/2013)

Get the most out of your social media strategy when you’re self-employed and time is precious. Learn tips for developing a cohesive strategy now 

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The 60-Second Guide to Creating a Market Niche

By: SCORE (Published on 08/06/2013)

Starbucks did it. So did Sam’s Club. For that matter, McDonald’s did, too. They carved themselves a successful business niche. Learn how you can too 

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VIDEO: Why Videos Go Viral

By: Team TSE (Published on 07/25/2013)

In this funny Ted talk, YouTube’s trend manager explains the four factors that contribute to making a video go viral 

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customer service

The 60-Second Guide to Establishing Great Customer Service

By: SCORE (Published on 07/20/2013)

In just 60-seconds, you’ll learn to establish a way to keep your customers loyal to you 

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Just Do It

5 Steps to Creating an Exceptional Small Business Brand

By: Steve Strauss (Published on 07/12/2013)

What do you want people to think of when they hear your company’s name 

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PPC Marketing

The ABCs of Effective Pay-Per-Click Ads

By: Joy Gendusa (Published on 07/07/2013)

Learn the ABC’s of effective PPC ad campaigns, so you can leverage this medium easily and effectively 

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How to Deal With Competition in the Marketplace

By: Jennifer Good (Published on 06/18/2013)

You can’t really avoid competition in business, however, if you’ve been struggling with this situation, here are a few tips to consider 

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Shoestring Marketing

Marketing on a Shoestring Budget

By: Steve Strauss (Published on 06/08/2013)

Need to get the word out? Take advantage of these shoestring marketing tools to help promote your business 

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Keyboard Shortcuts

INFOGRAPHIC: Social Media Shortcuts

By: Team TSE (Published on 05/28/2013)

Save time with these keyboard shortcuts that will help you speed up the way you interact with your favorite social media platform 

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PR Strategy

10 Ways to Kick-Start Your PR Strategy

By: Saija Mahon (Published on 05/27/2013)

Tasked with developing and delivering a PR strategy for your business? Here are ten tasks to help you on your way 

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4 Basic Steps to Creating an Unforgettable Tagline

By: Steve Strauss (Published on 05/15/2013)

What’s in a tagline? Get it right, and you instantly create a desired, memorable brand and image in people’s mind 

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Permission Marketing

The 60-Second Guide to Permission Marketing

By: SCORE (Published on 05/13/2013)

In just 60 seconds, we’ll get you started on laying the groundwork for a sound permission marketing strategy.

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5 Ways to Use Twitter, Even if You Don’t Actually Tweet

By: SCORE (Published on 05/07/2013)

Here are the top five Twitter benefits for local business owners who don’t plan to actively tweet 

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call to action

9 Tips for Creating Calls to Action That Work

By: SCORE (Published on 04/29/2013)

If your marketing message isn’t converting, chance are you have a weak call to action. Use these nine tips to help strengthen your message 

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SEO infographic

Infographic: The Ingredients of Tasty SEO

By: Team TSE (Published on 04/25/2013)

When it comes to helping people find your business via search engines, use the ingredients in this infographic and you’ll have a recipe for success 

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pinterest for business

Top 10 Ways to Use Pinterest for Business

By: Karen Leland (Published on 04/25/2013)

Taken from her new book “The Ultimate Guide to Pinterest for Business,” Karen Leland offers these top tactics for achieving maximum performance in business on Pinterest. 

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Cheap Market Research

6 Killer Ways To Do Market Research on the Cheap

By: Steve Strauss (Published on 04/20/2013)

There are many different ways to get business and market research done these days that won’t break the bank. Here are your best bets 

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Marketing Plan

The 60-Second Guide to Creating a Marketing Plan

By: SCORE (Published on 04/19/2013)

In just 60 seconds, you will learn the whys and hows of creating a marketing plan 

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Brainstorming Doesn’t Work!

By: Ty Kiisel (Published on 04/16/2013)

Get ready to be challenged regarding some of the notions that most of us accept as successful best practices—the effectiveness of brainstorming 

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Social Media Branding

Video: Branding in the Social Media Age

By: Team TSE (Published on 04/15/2013)

With the prevalence of social media companies are losing their control of their customers and their employees. Is this a good thing 

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Local Marketing Online

10 Ways to Perfect Your Online Pitch

By: SCORE (Published on 04/08/2013)

Getting found online plays a crucial role in generating more local business. Help your company to be found first by customers searching online with these tips 

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Tips for Creating Your Unique Selling Proposition

By: Steve Strauss (Published on 04/03/2013)

What makes your business unique? Use these tips to help determine your unique selling proposition? 

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What to Tweet Tips for the Self-Employed

By: Steve Strauss (Published on 03/27/2013)

Everyone knows that they can probably benefit from Twitter, but not many quite understand the how. Get a heads up with these Twitter tips perfect for the self-employed 

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6 Reasons Why You Should Consider Adding Infographics to Your Marketing Arsenal

By: Hagan Blount (Published on 03/19/2013)

People are becoming more and more used to digesting visually-oriented information. Can you take advantage of this trend to help to your marketing efforts 

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Top 5 Reasons to Consider Social Entrepreneurship

By: Dane Short (Published on 03/12/2013)

If you’re not sure if social entrepreneurship would be beneficial to your company, consider these top five reasons for implementing a social platform into your business plan 

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Social Media & Your Brand: The Good, Bad and Ugly

By: Bob Kelleher (Published on 03/07/2013)

Learn how your business can proactively leverage social media for more effective branding 

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The Great Outbrain Challenge, Part 2

By: Steve Strauss (Published on 03/05/2013)

Does Outbrain really work for helping you get more traffic to your site? Take a look at the results of our Outbrain Challenge to find out 

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Old School Marketing Tactics That Still Work

By: Steve Strauss (Published on 02/26/2013)

While new marketing tactics are always great to test out, sometimes tried and true methods can still deliver great results. Here are a few old school marketing ideas that are worth a second look 

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LinkedIn Dos & Don'ts

LinkedIn Dos and Don’ts

By: Dan Cook (Published on 02/20/2013)

Not sure how to leverage this platform? Here are some tips about what to include and what not to include on your LinkedIn profile. 

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Valentine's Day Marketing Tips

10 Valentine’s Day Marketing Tips

By: Crystal Wells (Published on 02/08/2013)

Valentine’s is just around the corner! Use these ten tips to help generate some extra revenue and secure new customers 

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Super Bowl Marketing Lessons

5 Things This Year’s Super Bowl Can Teach You About Marketing

By: Jennifer Good (Published on 02/04/2013)

The Super Bowl offers quite a few marketing lessons that can help you improve your own business. Take a look at these five key lessons 

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Inbound Marketing

The Basics of Inbound Marketing

By: Jennifer Good (Published on 01/29/2013)

A general shift in marketing has led to a new trend that is more consumer-focused. Learn the basics of inbound marketing with this informative guide 

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5 Ways Social Media

5 Ways to Make the Most Out of Social Media for PR

By: SCORE (Published on 01/26/2013)

Looking to make the most out of your social media efforts? Consider these five ways to make an impact 

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Better Online Marketing

5 Simple Tactics for Better Online Marketing

By: Team TSE (Published on 01/15/2013)

Start the year with a commitment to growing your marketing know-how with these five tips that will help you sharpen your online marketing focus 

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DIY Brochures

6 Steps to Creating a Great Do-It-Yourself Brochure

By: Steve Strauss (Published on 01/10/2013)

Ready create a brochure that hooks your customer, gets them excited, and gets them invested in your product? Here are six DIY steps 

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holiday marketing promotions

5 Tips for Designing Holiday Marketing Promotions That Work

By: Jennifer Good (Published on 11/29/2012)

To help give you that extra boost of success, here are some tips on how to design your holiday marketing promotions to get results 

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The Great Outbrain Challenge!

By: Steve Strauss (Published on 11/27/2012)

I challenged the folks at Outbrain to see if what they do can help the typical small business, and to their credit, they loved the idea 

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7 habits effective businesses

The Seven Habits of Highly Effective Businesses

By: TSE Guest Blogger (Published on 11/21/2012)

In a recent small business study, seven key factors emerged from the results that help us to understand why some SMBs are succeeding while others continue to struggle. Take a look at the findings here 

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holiday marketing trends

Infographic: Holiday Shopping Trends

By: Team TSE (Published on 11/20/2012)

Need some inside intelligence into the minds of holiday shoppers? Take a look at this infographic that explores, not only how businesses marketed their holiday promotions, but how the the customers responded! 

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Holiday Shopping Trends

Infographic: US Holiday Shopping Trends

By: Team TSE (Published on 11/16/2012)

As the holiday seasons gets into full-swing, businesses need to be prepared to capitalize. Take a look at these holiday shopping trends 

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5 Tasks A Week

Build Your Business With A Task A Day

By: Dan Cook (Published on 11/14/2012)

With a little bit of effort each day, you can feel reassured that you are not only working for your business, but you’re also working on your business. To get you started here are five things you can do every week that won’t take up too much of your time  

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small business social media marketing

Infographic: How Much Do Small Businesses Spend on Social Media?

By: Team TSE (Published on 11/13/2012)

Photo Credit: Tomislav Pinter / VerticalResponse, an email marketing company, took a survey of almost 500 of their small business customers. They asked them how much time and money they spent on social media. The goal was to discover … 

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marketing with craigslist

5 Ways to Use Craigslist to Get More Business

By: Steve Strauss (Published on 11/07/2012)

Need a cheap, easy, and very effective way to build your business we have one word for you? Check out these five ways to use Craigslist to help your marketing efforts 

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newspaper advertising

Marketing Strategies: Is Newspaper Advertising Dead?

By: Steve Strauss (Published on 10/31/2012)

With web advertising continuing to grow, should a business continue to use newspapers as a part of their advertising mix? Take a look at the pros and cons 

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How a Great Name Can Make Your Self-Employed Business a Success

By: Steve Strauss (Published on 09/10/2012)

What is the value of having a great name for your product or business? Find out how to distinguish what you do from the competition by virtue of your name. 

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Print Advertising

4 Unconventional Reasons Why Print Ads Still Rock

By: Team TSE (Published on 08/05/2012)

You must advertise online, right? Wrong. These days advertising in print makes you a big fish in a small pond, among other benefits 

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marketing strategy

Turbocharge Your Marketing

By: Team TSE (Published on 08/04/2012)

One thing is for sure when you run your own business: if you want to take business to the next level, you have to crank up your marketing. Find out how. 

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Googling yourself

What Does Google Say About You?

By: Patrick Ambron (Published on 07/31/2012)

What happens when you Google yourself and the results fail to mesh with the truth? Here are some simple guidelines to protect your online reputation, 

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6 Ways to Grow Your Freelance Business, Now

By: Team TSE (Published on 07/03/2012)

There are many ways to grow your business without breaking the bank. All it takes is some creativity and follow-through. 

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humorous advertisement

Small Business Advertising: Be Serious Or Be Funny?

By: Steve Strauss (Published on 06/11/2012)

Regardless of what your freelance business offers, advertising is necessary. So should you go serious or funny? The answer is no laughing matter 

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3 Quick and Easy Ways To Market Your Business

By: Steve Strauss (Published on 06/01/2012)

If your freelance businesses can’t seem to sustain consistent growth over a long period of time, then it’s time to try some new tricks. Here are three easy ones. 

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GUIDE: How to Make Your New Facebook Brand Page STAND OUT

By: Admin (Published on 03/30/2012)

Learn how to make your new Facebook brand page stand out from the crowd 

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VIDEO: Headed Towards Mt. Brandtastic!

By: Admin (Published on 03/18/2012)

When you own your own business, is it good enough to have a fine brand? No! You can’t just be good, you can’t even settle for being great, you have to be brandtastic! 

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Social Media for Beginners

By: Admin (Published on 02/28/2012)

If you are self-employed and you still have not jumped on the social media bandwagon, fear not. Here’s how to get started 

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doing business globally

Going Global Has Never Been Easier for the Self-Employed, Part 2

By: Team TSE (Published on 02/27/2012)

Ever wondered how you might take your self-employed business global? Learn how to take your products or services into a foreign market. 

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doing business globally

Going Global Has Never Been Easier for the Self-Employed

By: Team TSE (Published on 02/27/2012)

Ever wondered how you might take your self-employed business global? The first thing to know is that  

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lessons from nike

5 Lessons from Nike for the Self-Employed

By: Team TSE (Published on 02/27/2012)

How did Nike go from small to huge? 

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the value of humor in business

For Serious Business Results, Bring on the Funny

By: Steve Strauss (Published on 02/24/2012)

Ever seen an advertising campaign that was “funny,” and wondered how it was working? Learn about the importance of being funny in advertising. 

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