Marketing Spotlight

The Ultimate Mobile Marketing Primer for Small Business

By: Steve Strauss (Published on 04/10/2014)

Welcome to The Ultimate Mobile Marketing Primer for Small Business… Read More

Top Marketing Stories

Do You Really Know What Business You Are In?

By: Steve Strauss (Published on 04/02/2014)

I have a question for you, for all of us really: Do you know what business you are in? Yes, I know what you are thinking – what kind of dopey question is that? Of course you know what business …… Read More

How Brands are Leveraging Twitter [Infographic]

By: Team TSE (Published on 03/21/2014)

Did you know that today is Twitter’s 8th anniversary? Hard to believe that we’ve been sharing our lives 140 characters at a time for that long. Twitter has certainly become a social media powerhouse, but according to a recent survey, …… Read More

5 Steps to Creating A Successful Social Media Roadmap

By: SCORE (Published on 03/13/2014)

Here are a few tips to help you create your own roadmap for your social media endeavors… Read More

5 Ways to Make Your Business More Visible

By: Barbara Winter (Published on 03/10/2014)

Five tips for helping reporters and interviewers discover what makes you and your company newsworthy… Read More

8 Ways to Build Your Business Reputation

By: SCORE (Published on 03/05/2014)

Your online reputation is an extension of your reputation in the real world. Here are eight ways to build a strong image online and offline… Read More

What Makes For a Great Tagline or Slogan?

By: Steve Strauss (Published on 02/27/2014)

Whether your business is large or small, a great tagline or slogan can be the start of a winning marketing campaign. Find out why… Read More

5 Ways to Embrace Mobile Marketing for Your Small Business

By: SCORE (Published on 02/24/2014)

Ready to take your marketing mobile? Here are some benefits, tips and advice on joining mobile marketing with social media… Read More

The 4 Most Important Rules of Word of Mouth Marketing

By: Andy Sernovitz (Published on 02/22/2014)

When you focus on earning the respect and recommendation of customers, they’ll do your advertising for you, for free, forever. Here’s how… Read More

Getting Past Your Social Media Anxiety [Infographic]

By: Team TSE (Published on 02/15/2014)

Not sure where to start with social media for your business? The following infographic goes over some of the most common social media fears and how to get over them… Read More

4 Marketing Lessons This Year’s Super Bowl Taught Us

By: Matthew Anderson (Published on 02/03/2014)

Big events give us a glimpse at some big marketing strategies that just might work for your business. Here are a few tactics you might want to try… Read More

Two No-Fail Tactics To Instantly Brand Your Business

By: Steve Strauss (Published on 01/29/2014)

How do you go about branding your business, especially if you’ve been around for a while? Try these two tactics… Read More

6 Must-Follow Rules for Handling Bad Online Reviews

By: SCORE (Published on 01/20/2014)

Bad reviews are inevitable, but how should you deal with them? Here are the six must-follow rules you should employ for responding to negative online reviews… Read More

10 Strategies for Successful Local Online Marketing

By: SCORE (Published on 01/17/2014)

Consumers seeking a local business or service provider search and choose differently depending on the product or service they need. Here’s what you need to know to reach them… Read More

10 Small Business Tips & Tactics for Pinterest

By: SCORE (Published on 01/03/2014)

Pinterest has started to catch the eye of many small business owners. And the reason is simple: It’s a great way to drive traffic to your website and create leads for your business…. Read More

Three Super Simple Ways to Grow Your Social Media Following

By: Jennifer Good (Published on 12/19/2013)

Looking for better ways to leverage social media for your business? Use these tips to help grow your following and get a return on investment of your time and energy…. Read More

8 Essentials of the Self-Employed E-Newsletter

By: Joy Gendusa (Published on 12/10/2013)

Turn regular brand exposure into more revenue for your business with these eight essential elements an email newsletter must include to be effective… Read More

15 Ways to Promote Your Business for Free

By: Matthew Anderson (Published on 12/05/2013)

As a business owner it’s important to make sure you’re getting all the free promotion that you can. Not sure where to start? Try some of these ideas… Read More

12 Days of Awesome Resources for Holiday Marketing

By: Jennifer Good (Published on 12/02/2013)

Holiday marketing is an excellent way to bring in some extra sales to close out the year. These 12 resources will help you create the best results for your efforts… Read More

10 Ways To Say Thanks To Your Customers

By: Matthew Anderson (Published on 11/25/2013)

In order to help you get into the spirit of the season, here are some ways you can show your thanks to your customers… Read More

Holiday Mobile Shopping Trends [Infographic]

By: Team TSE (Published on 11/23/2013)

How does mobile marketing fit into your marketing arsenal? If you’re not sure if it’s worth the effort, you might be surprised at some of the findings in this infographic… Read More

5 Steps to Building A Loyal Twitter Following

By: Matthew Anderson (Published on 11/21/2013)

If you’re having trouble turning your “followers” into a “following,” you may want to check out these tips… Read More

Everything You Need to Know About Holiday Marketing [Infographic]

By: Team TSE (Published on 11/12/2013)

Did you know that the best days to offer discounts on jewelry are between December 15th and the 22nd? Learn more fun holiday shopping facts here… Read More

5 Ways to Increase Profits During the Holidays

By: Matthew Anderson (Published on 10/29/2013)

Prepare for this time of the year in a way that will both provide the best experience for your customers and also get you extra sales… Read More

5 Steps to Becoming A Recognized Thought Leader

By: Steve Strauss (Published on 10/28/2013)

Think you have the unique expertise to be considered a thought leader in your industry, but aren’t sure how to get the word out? Read on… Read More

20 Marketing Tasks You Can Do in 10 Minutes or Less

By: Matthew Anderson (Published on 10/17/2013)

If you can spare as little as ten minutes a day, you can manage to squeeze in at least one of these marketing task that will help keep your company moving forward… Read More

4 Simple Ways to Engage Your Customers on Facebook

By: Miles Young (Published on 09/24/2013)

Are you using Facebook to its full potential? Here are four simple steps to help you interact with your customers and increase business… Read More

The 3 Step Guide to Holiday Marketing

By: Jennifer Good (Published on 09/18/2013)

There are officially less than 100 days until Christmas. Is your business ready to take advantage of consumer spending during this time of year… Read More

The 80/20 Rule of Customer Service

By: Steve Strauss (Published on 09/16/2013)

As your business grows, the demands for your attention grows. So, what happens to the level of personal customer service you used to give? … Read More

7 Ways to Use Mobile Marketing to Grow Your Business

By: Matthew Anderson (Published on 09/11/2013)

If you’re wondering how to harness the power of mobile to move your business forward, take a look at these ideas… Read More

Using Social Media for Lead Generation

By: Matthew Anderson (Published on 09/04/2013)

A breakdown of how to generate more leads using each of the main social media platforms… Read More

How to Compete As A Small Business Today

By: Steve Strauss (Published on 09/04/2013)

How does the average small business compete? Here’s a strategy based off the book (and now movie), MoneyballRead More

Media Fever: Press Release Tips from the Pros

By: Barbara Winter (Published on 08/15/2013)

What really makes a press release stand out? Hear from journalists about what tactics will make you stand out from the crowd… Read More

5 Steps To Launching Your Social Media Presence

By: Team TSE (Published on 08/13/2013)

Get the most out of your social media strategy when you’re self-employed and time is precious. Learn tips for developing a cohesive strategy now… Read More

The 60-Second Guide to Creating a Market Niche

By: SCORE (Published on 08/06/2013)

Starbucks did it. So did Sam’s Club. For that matter, McDonald’s did, too. They carved themselves a successful business niche. Learn how you can too… Read More

The Good & Bad Side of Negative Reviews

By: Steve Strauss (Published on 07/31/2013)

My youngest daughter is headed off to college soon and as a graduation present, my wife and I wanted to get her a nice used car. We all looked around quite a bit and finally found what we thought was …… Read More

VIDEO: Why Videos Go Viral

By: Team TSE (Published on 07/25/2013)

In this funny Ted talk, YouTube’s trend manager explains the four factors that contribute to making a video go viral… Read More

The 60-Second Guide to Establishing Great Customer Service

By: SCORE (Published on 07/20/2013)

In just 60-seconds, you’ll learn to establish a way to keep your customers loyal to you… Read More

8 Ways to Handle Customer Complaints

By: SCORE (Published on 07/17/2013)

In today’s business landscape a mishandled issue can become a nightmare PR problem. Here are eight ways to effectively handle customer complaints… Read More

5 Steps to Creating an Exceptional Small Business Brand

By: Steve Strauss (Published on 07/12/2013)

What do you want people to think of when they hear your company’s name… Read More

Word of Click is the New Word of Mouth Marketing

By: Steve Strauss (Published on 06/28/2013)

Word of mouth today is word of click. If you don’t realize that, you are missing a golden opportunity to grow your business… Read More

The ABCs of the most Effective PPC Ads

By: Joy Gendusa (Published on 06/26/2013)

Learn the ABC’s of effective PPC ad campaigns, so you can leverage this medium easily and effectively… Read More

How to Deal With Competition in the Marketplace

By: Jennifer Good (Published on 06/18/2013)

You can’t really avoid competition in business, however, if you’ve been struggling with this situation, here are a few tips to consider… Read More

The Only Four Things You Need to Know About Social Media

By: Jennifer Good (Published on 06/13/2013)

If you’re looking for some practical, no-fail tips for social media, consider these four essential rules… Read More

Marketing on a Shoestring Budget

By: Steve Strauss (Published on 06/08/2013)

Need to get the word out? Take advantage of these shoestring marketing tools to help promote your business… Read More

5 Simple Ways to Save Time on Social Media

By: Matthew Anderson (Published on 05/29/2013)

Make the most of your time spent on social media with these five tips for maximizing your energy spent on these platforms… Read More

INFOGRAPHIC: Social Media Shortcuts

By: Team TSE (Published on 05/28/2013)

Save time with these keyboard shortcuts that will help you speed up the way you interact with your favorite social media platform… Read More

10 Ways to Kick-Start Your PR Strategy

By: Saija Mahon (Published on 05/27/2013)

Tasked with developing and delivering a PR strategy for your business? Here are ten tasks to help you on your way… Read More

4 Basic Steps to Creating an Unforgettable Tagline

By: Steve Strauss (Published on 05/15/2013)

What’s in a tagline? Get it right, and you instantly create a desired, memorable brand and image in people’s mind… Read More

The 60-Second Guide to Permission Marketing

By: SCORE (Published on 05/13/2013)

In just 60 seconds, we’ll get you started on laying the groundwork for a sound permission marketing strategy.
Read More

5 Ways to Use Twitter, Even if You Don’t Actually Tweet

By: SCORE (Published on 05/07/2013)

Here are the top five Twitter benefits for local business owners who don’t plan to actively tweet… Read More

9 Tips for Creating Calls to Action That Work

By: SCORE (Published on 04/29/2013)

If your marketing message isn’t converting, chance are you have a weak call to action. Use these nine tips to help strengthen your message… Read More

Infographic: The Ingredients of Tasty SEO

By: Team TSE (Published on 04/25/2013)

When it comes to helping people find your business via search engines, use the ingredients in this infographic and you’ll have a recipe for success… Read More

Top 10 Ways to Use Pinterest for Business

By: Karen Leland (Published on 04/25/2013)

Taken from her new book “The Ultimate Guide to Pinterest for Business,” Karen Leland offers these top tactics for achieving maximum performance in business on Pinterest…. Read More

6 Killer Ways To Do Market Research on the Cheap

By: Steve Strauss (Published on 04/20/2013)

There are many different ways to get business and market research done these days that won’t break the bank. Here are your best bets… Read More

The 60-Second Guide to Creating a Marketing Plan

By: SCORE (Published on 04/19/2013)

In just 60 seconds, you will learn the whys and hows of creating a marketing plan… Read More

Brainstorming Doesn’t Work!

By: Ty Kiisel (Published on 04/16/2013)

Get ready to be challenged regarding some of the notions that most of us accept as successful best practices—the effectiveness of brainstorming… Read More

Video: Branding in the Social Media Age

By: Team TSE (Published on 04/15/2013)

With the prevalence of social media companies are losing their control of their customers and their employees. Is this a good thing… Read More

10 Ways to Perfect Your Online Pitch

By: SCORE (Published on 04/08/2013)

Getting found online plays a crucial role in generating more local business. Help your company to be found first by customers searching online with these tips… Read More

Tips for Creating Your Unique Selling Proposition

By: Steve Strauss (Published on 04/03/2013)

What makes your business unique? Use these tips to help determine your unique selling proposition?… Read More

What to Tweet Tips for the Self-Employed

By: Steve Strauss (Published on 03/27/2013)

Everyone knows that they can probably benefit from Twitter, but not many quite understand the how. Get a heads up with these Twitter tips perfect for the self-employed… Read More

6 Reasons Why You Should Consider Adding Infographics to Your Marketing Arsenal

By: Hagan Blount (Published on 03/19/2013)

People are becoming more and more used to digesting visually-oriented information. Can you take advantage of this trend to help to your marketing efforts… Read More

3 Steps to Creating Your Personal Brand

By: Steve Strauss (Published on 03/19/2013)

Create that exceptional brand for yourself and/or your business using these three steps… Read More

Top 5 Reasons to Consider Social Entrepreneurship

By: Dane Short (Published on 03/12/2013)

If you’re not sure if social entrepreneurship would be beneficial to your company, consider these top five reasons for implementing a social platform into your business plan… Read More

Social Media & Your Brand: The Good, Bad and Ugly

By: Bob Kelleher (Published on 03/07/2013)

Learn how your business can proactively leverage social media for more effective branding… Read More

The Great Outbrain Challenge, Part 2

By: Steve Strauss (Published on 03/05/2013)

Does Outbrain really work for helping you get more traffic to your site? Take a look at the results of our Outbrain Challenge to find out… Read More

6 Tips to Help Companies Manage A Crisis (And Still Keep Customers)

By: Brad Smith (Published on 02/28/2013)

You never know when the unexpected might happen. Here are a few strategies to keep in mind that could help you turn a crisis into a positive situation… Read More

Old School Marketing Tactics That Still Work

By: Steve Strauss (Published on 02/26/2013)

While new marketing tactics are always great to test out, sometimes tried and true methods can still deliver great results. Here are a few old school marketing ideas that are worth a second look… Read More

LinkedIn Dos and Don’ts

By: Dan Cook (Published on 02/20/2013)

Not sure how to leverage this platform? Here are some tips about what to include and what not to include on your LinkedIn profile…. Read More

10 Valentine’s Day Marketing Tips

By: Crystal Wells (Published on 02/08/2013)

Valentine’s is just around the corner! Use these ten tips to help generate some extra revenue and secure new customers… Read More

5 Things This Year’s Super Bowl Can Teach You About Marketing

By: Jennifer Good (Published on 02/04/2013)

The Super Bowl offers quite a few marketing lessons that can help you improve your own business. Take a look at these five key lessons… Read More

The Art of Crafting the Perfect Tweet

By: Jennifer Good (Published on 02/01/2013)

Learn how to make your tweets stand out from the 175 million tweets being posted every day with these tips…. Read More

The Basics of Inbound Marketing

By: Jennifer Good (Published on 01/29/2013)

A general shift in marketing has led to a new trend that is more consumer-focused. Learn the basics of inbound marketing with this informative guide… Read More

5 Ways to Make the Most Out of Social Media for PR

By: SCORE (Published on 01/26/2013)

Looking to make the most out of your social media efforts? Consider these five ways to make an impact… Read More

5 Simple Tactics for Better Online Marketing

By: Dan Cook (Published on 01/15/2013)

Start the year with a commitment to growing your marketing know-how with these five tips that will help you sharpen your online marketing focus… Read More

6 Steps to Creating a Great Do-It-Yourself Brochure

By: Steve Strauss (Published on 01/10/2013)

Ready create a brochure that hooks your customer, gets them excited, and gets them invested in your product? Here are six DIY steps… Read More

7 No-Fail Ways to Generate Great Word of Mouth

By: SCORE (Published on 01/05/2013)

Need to generate a little more buzz for your business? Here are seven steps to getting your word of mouth effort underway… Read More

5 Tips for Designing Holiday Marketing Promotions That Work

By: Jennifer Good (Published on 11/29/2012)

To help give you that extra boost of success, here are some tips on how to design your holiday marketing promotions to get results… Read More

10 Low-Cost Marketing Tactics You May Have Overlooked

By: Steve Strauss (Published on 11/28/2012)

Ready to expand your marketing efforts? Give one of these ten low-cost, often overlooked tactics a try… Read More

The Great Outbrain Challenge!

By: Steve Strauss (Published on 11/27/2012)

I challenged the folks at Outbrain to see if what they do can help the typical small business, and to their credit, they loved the idea… Read More

The Seven Habits of Highly Effective Businesses

By: TSE Guest Blogger (Published on 11/21/2012)

In a recent small business study, seven key factors emerged from the results that help us to understand why some SMBs are succeeding while others continue to struggle. Take a look at the findings here… Read More

Infographic: Holiday Shopping Trends

By: Team TSE (Published on 11/20/2012)

Need some inside intelligence into the minds of holiday shoppers? Take a look at this infographic that explores, not only how businesses marketed their holiday promotions, but how the the customers responded!… Read More

Infographic: US Holiday Shopping Trends

By: Team TSE (Published on 11/16/2012)

As the holiday seasons gets into full-swing, businesses need to be prepared to capitalize. Take a look at these holiday shopping trends… Read More

Build Your Business With A Task A Day

By: Dan Cook (Published on 11/14/2012)

With a little bit of effort each day, you can feel reassured that you are not only working for your business, but you’re also working on your business. To get you started here are five things you can do every week that won’t take up too much of your time … Read More

Infographic: How Much Do Small Businesses Spend on Social Media?

By: Team TSE (Published on 11/13/2012)

Photo Credit: Tomislav Pinter / Shutterstock.com VerticalResponse, an email marketing company, took a survey of almost 500 of their small business customers. They asked them how much time and money they spent on social media. The goal was to discover …… Read More

5 Ways to Use Craigslist to Get More Business

By: Steve Strauss (Published on 11/07/2012)

Need a cheap, easy, and very effective way to build your business we have one word for you? Check out these five ways to use Craigslist to help your marketing efforts… Read More

Marketing Strategies: Is Newspaper Advertising Dead?

By: Steve Strauss (Published on 10/31/2012)

With web advertising continuing to grow, should a business continue to use newspapers as a part of their advertising mix? Take a look at the pros and cons… Read More

SEO (Search Engine Optimization) Basics for the Beginning Blogger

By: Yasir Khan (Published on 10/04/2012)

Looking for lots and lots of clicks on your website? Sure you are, so learn the ins and outs of search engine optimization… Read More

How a Great Name Can Make Your Self-Employed Business a Success

By: Steve Strauss (Published on 09/10/2012)

What is the value of having a great name for your product or business? Find out how to distinguish what you do from the competition by virtue of your name…. Read More

4 Unconventional Reasons Why Print Ads Still Rock

By: Team TSE (Published on 08/05/2012)

You must advertise online, right? Wrong. These days advertising in print makes you a big fish in a small pond, among other benefits… Read More

Turbocharge Your Marketing

By: Team TSE (Published on 08/04/2012)

One thing is for sure when you run your own business: if you want to take business to the next level, you have to crank up your marketing. Find out how…. Read More

What Does Google Say About You?

By: Patrick Ambron (Published on 07/31/2012)

What happens when you Google yourself and the results fail to mesh with the truth? Here are some simple guidelines to protect your online reputation,… Read More

What Stand-Up Comedians Can Teach Us About Making Great Presentations

By: Team TSE (Published on 07/13/2012)

The self-employed are always pitching their ideas and trying to get more business. How can you make a great sales presentation? Here are some tips from the real pros… Read More

6 Ways to Grow Your Freelance Business, Now

By: Team TSE (Published on 07/03/2012)

There are many ways to grow your business without breaking the bank. All it takes is some creativity and follow-through…. Read More

Small Business Advertising: Be Serious Or Be Funny?

By: Steve Strauss (Published on 06/11/2012)

Regardless of what your freelance business offers, advertising is necessary. So should you go serious or funny? The answer is no laughing matter… Read More

3 Quick and Easy Ways To Market Your Business

By: Steve Strauss (Published on 06/01/2012)

If your freelance businesses can’t seem to sustain consistent growth over a long period of time, then it’s time to try some new tricks. Here are three easy ones…. Read More

GUIDE: How to Make Your New Facebook Brand Page STAND OUT

By: Admin (Published on 03/30/2012)

Learn how to make your new Facebook brand page stand out from the crowd… Read More

SELF-EMPLOYED SUCCESS STRATEGY: Create a Mastermind Group

By: Team TSE (Published on 03/22/2012)

When you are self-employed you often don’t have a team with whom to bounce off ideas. Creating a mastermind group can help you tap the power of a group… Read More

VIDEO: Headed Towards Mt. Brandtastic!

By: Admin (Published on 03/18/2012)

When you own your own business, is it good enough to have a fine brand? No! You can’t just be good, you can’t even settle for being great, you have to be brandtastic!… Read More

Social Media for Beginners

By: Admin (Published on 02/28/2012)

If you are self-employed and you still have not jumped on the social media bandwagon, fear not. Here’s how to get started… Read More

Going Global Has Never Been Easier for the Self-Employed, Part 2

By: Team TSE (Published on 02/27/2012)

Ever wondered how you might take your self-employed business global? Learn how to take your products or services into a foreign market…. Read More

Going Global Has Never Been Easier for the Self-Employed

By: Team TSE (Published on 02/27/2012)

Ever wondered how you might take your self-employed business global? The first thing to know is that … Read More

5 Lessons from Nike for the Self-Employed

By: Team TSE (Published on 02/27/2012)

How did Nike go from small to huge?… Read More

For Serious Business Results, Bring on the Funny

By: Steve Strauss (Published on 02/24/2012)

Ever seen an advertising campaign that was “funny,” and wondered how it was working? Learn about the importance of being funny in advertising…. Read More

How to Keep Customers Coming Back Again and Again

By: Steve Strauss (Published on 02/24/2012)

Why is it some businesses have the most loyal of customers while others don’t? Wonder how it’s done? The key is… Read More

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